Future records giant audience growth

Global digital brand powerhouse Future plc announced today that it now reaches over 40% of US online audiences and globally drives over $1 billion in eCommerce sales annually. 

Comscore data for December shows Future’s monthly US online audience reach now surpasses 110 million reflecting a 19% year over year increase. This is 41% of the total of Americans online, and half of the valuable 18-49 age demographic.

This growth has spurred eCommerce sales globally in 2021, with 13 million global eCommerce transactions equating to over $1 billion in sales order value.  

“We’ve succeeded by giving audiences and brands exactly what they’re looking for, with editorial content and advertising performance that are second to none,” said Zillah Byng-Thorne, CEO. “By nurturing meaningful relationships with audiences, Future has become one of the world’s top digital publishers.”

To underline this phenomenal growth, its Homes & Gardens brand has been recognized by SimilarWeb for being one of the fastest-growing websites of 2021.

SimilarWeb saw that Homes & Gardens’ US site traffic grew 1,276% during 2021. The exceptional growth was driven by the site’s unique, expert decorating advice from leading interior designers and influencers. According to Comscore, Homes & Gardens now ranks in the top 15 most visited home-interest websites and attracts over 2 million US users every month. 

“Future has invested heavily in Homes & Gardens and we have a unique content offer that brings expert interior design advice direct to design-focused homeowners,” said Jason Orme, Managing Director of Future’s Homes brands. “Our SEO expertise alongside a focus on inspirational interiors and fascinating stories ensures that Homes & Gardens’ quality content remains highly discoverable, ranks number one for key search terms such as ‘kitchen ideas’, and constantly brings in new visitors. The success of Homes & Gardens stands as a powerful testament to the strength of Future’s editorial, audience, and revenue strategies.” 

Data Source: Comscore Media Metrix, December 2021, Future Hawk eCommerce data Jan 1 2021 – Dec 31 2022