The global platform for specialist media

It is about driving more valuable audiences to our ecosystem (websites, newsletters, events, magazines) whilst increasing the revenue per user by selling more premium advertising inventory or a second route of monetisation through affiliate commissions, applied to over 200 brands in our portfolio and deployed to acquisitions – when acquiring is actionable. 

Strategy is easy, execution is what makes the difference. This is why our strategy is simple and communicated throughout the organisation to ensure alignment; as alignment drives flawless execution. We break down the strategy in steps. This is important because it ensures agility and the ability to pivot and double down on potential tailwinds whilst managing the potential headwinds. This enables us to prioritise to drive superior results. 

In December 2023, we announced our Growth Acceleration Strategy or GAS like the fuel you put in your car, which is articulated around 3 objectives: 

• Reach valuable audiences 
• Optimise the portfolio 
• Diversify and grow revenue per user 

The successful execution of GAS will translate into accelerating organic revenue growth whilst maintaining strong financial characteristics of healthy margins and strong cash generation.