How Future Leans Into Commerce Expertise with Shoppable Ad Solutions
Future, the global leader in specialist media, today unveiled enhanced interactive ad formats aimed at driving bottom-funnel performance for the company’s advertising clients among its passionate, high-intent consumers across Marie Claire, Who What Wear, Homes & Gardens, Tom’s Guide, PC Gamer and more.
Produced alongside the experts at Future Creative, Future’s latest shoppable formats and customized packages capitalize on the high purchase intent of Future’s audiences and go beyond traditional digital ad design. The interactivity of the ads make it simple for users across the company’s premium portfolio of specialist brands to explore a sponsor’s products across desktop or mobile while continuing to enjoy a premium content experience relevant to their interests and buying needs.
Sponsors can leverage Future’s shoppable ad offerings to help users instantly browse and shop multiple product variations as they scroll through content across digital, social and email, including:
Window Shopper, which engages consumers as they scroll, capturing their attention and driving more clicks to the advertiser’s product. It creates an immersive carousel experience and is ideal for multiple products.
Hot Tip, allows users to tap on any hotspot to view detailed product information within a client’s product range. The hotspots can be fully customized with colors, animations and other interactive features and have been tested to drive conversions for up to 15 products.
An e-commerce powerhouse, consumers come to Future every day with high-intent, turning to the company’s vast portfolio of specialist media brands to seek practical information about specific buying needs before making a purchase.
Matt Trotta, SVP of Commercial at Future commented: “As retail media networks surge, Future is leveraging our decades of experience driving consumers to action with our content. With these shoppable solutions, we’re continuing to apply our expertise in e-commerce to the digital ad product experience so our clients can see meaningful performance outcomes, such as higher conversion rates from their target consumers.”
Glenn Iceton, Commercial Director at Future commented: “Our ability to move customers through the purchase funnel is distinct, and our custom ad formats are designed to accelerate that process. Combined with our unique blend of passionate audiences, exceptional reach and first-party targeting capabilities, we are enabling clients to engage more effectively with their customers.”
One new offering is the ability for advertisers to partner with Future’s in-house branded content studio, Future Creative, to leverage multiple shoppable touchpoints across platforms as part of a larger branded content feature.
To capitalize on its high-intent audiences, Future first introduced interactive video ads and livestream shopping capabilities with Who What Wear and has continued to expand interactive capabilities across editorial, advertising and branded content.
Discover more about Future’s branded content and advertising solutions here.