Strategic Relaunch Drives Audience Growth for TechRadar

Last July, Future’s industry-leading technology media brand, TechRadar, got a makeover.

With a new brand identity, an optimized homepage, and site improvements, the strategic relaunch aimed to help audiences more easily find the expert, trusted content relevant to their tech buying needs. 

By June 2024, precisely one year after the strategic relaunch, TechRadar’s US monthly usage as reported by Comscore was up 26% as consumers flocked to the brand for an unrivaled mix of news, opinion, reviews and buying advice across all key consumer tech categories. This momentum extended to August, with monthly usage up 42% year-over-year. 

Driven by strong editorial coverage around key product announcements and shopping moments in the U.S., such as Memorial Day weekend and Amazon Prime Day, the growth was further enhanced by TechRadar’s overhaul of its homepage that re-centered the product categories consumers care about most – from Phones to Cameras to TVs and all points in-between – allowing for easier navigation as users browse the site. 

The year-over-year growth comes as Future celebrates its ranking as the “#1 Tech News Publisher” by Comscore for the third consecutive year. 

“When we gave TechRadar a fresh new look and feel, we took a user-first approach to refocus the site around the expertise our editors and writers bring to consumer technology,” said Paul Newman, Managing Director, Tech at Future.

For eCommerce-related content, TechRadar’s unique page views in the US increased 38% in August compared to 2023. 

Newman added: “We’re thrilled to see the hard work has paid off, with best-in-class storytelling leading to sustained audience growth in the year following and big increases in engagement on our reviews-based content in particular.”

Visit TechRadar at www.techradar.com for the latest tech news and best-in-class coverage that keeps consumers coming back!