January 18, 2024

SmartBrief marks 25 years of B2B innovation

SmartBrief marks 25 years of digital content leadership and B2B innovation

Future’s leading B2B media brand SmartBrief, the industry’s foremost publisher of targeted business news, is marking 25 years of expertise and innovation in B2B content with a refreshed visual identity and website.

SmartBrief Website Homepage

7 million business decision-making readers 

This refresh reinforces SmartBrief’s dedication to providing its 7 million business decision-making readers – across a variety of industries – with relevant, trusted content that cuts through and prepares them to succeed and thrive at work. As of today, SmartBrief’s refreshed identity will be reflected across all of the brand’s properties, including its robust collection of nearly 300 newsletters.

Furthermore, SmartBrief continues to build on its 25-year legacy of developing valuable partnerships with powerful data-driven, innovative solutions for advertisers, trade associations, and B2B industry partners looking to reach and engage highly valuable B2B audiences.

Dynamic media platform 

“SmartBrief’s refresh is about far more than an updated look and feel. It emphasizes our place in an ever-changing B2B media landscape, and reflects a commitment to ongoing evolution that serves our clients, readers, and partners alike,” said Amanda Darman-Allen, senior vice president of Future’s B2B division. “This refresh comes at an incredibly exciting time, not just for SmartBrief, but for Future’s broader B2B division. Collectively, we have built a dynamic media platform that is unrivaled in its diverse vertical coverage and depth of expertise.”

“We are thrilled to share a fresh new look that reflects our trusted position as a driver of B2B publishing innovation. And, with clear, intuitive navigation and calls to action, our new site operates much like our brand: connecting people and businesses with the solutions they need,” said Shana Murik, head of marketing of Future’s B2B division.


Check out SmartBrief’s new look at