woman&home Launches Wine Club with Naked Wines
A new licensing initiative to bring affordable wines to woman&home readers
With a large and loyal readership, woman&home aims to bring affordable, great-value wine to women around the country, starting with a festive offering in time for Christmas. Part of the brand ethos is to inform, inspire and excite readers through content and initiatives, and this club is the latest step in bringing its community something new and exciting.
The wine club delivers a case of 12 bottles, selected by the Woman & Home editors, every three months to members’ doors. In each monthly issue of the magazine, the Food Editor will pair recipes with bottles from the latest shipment.
Naked Wines is the world’s largest wine club, delivering bottles to customers in the UK, North America and Australia. woman&home has partnered with Naked Wines because it backs and supports independent winemakers to make the wines they love, keeping both their costs and wine prices down.
Lucy Searle, Content Director at woman&home commented, “The woman&home Wine Club is all about introducing our UK readers to top notch, interesting wines, without the high price tags you’ll often find in-store. We hope that, in sharing curated recipes that pair beautifully with the wines our editors have chosen, you can discover new ideas for hosting every month.”
“Partnering with woman&home is a natural fit for us as one thing we share is highly engaged audiences. It’s an exciting partnership and we’re delighted to bring woman&home readers something new and bespoke”, added Tom Benn, Head of Acquisition at Naked Wines.
Launching with a seasonal holiday shipment, woman&home is offering new UK subscribers a fantastic deal.