Introducing ROOMS: Future’s New Homes Media Brand

ROOMS: The Home Interest Dedicated Social Zine

Addressing the Unmet Needs of the UK’s Gen Z Renter Generation

Future, the global leader in specialist media and the UK’s most-read home interest publisher, has announced its latest launch set to address the shifting behaviours of the next generation of home interest consumers.

ROOMS, Future’s newest homes media brand is dedicated to renters under 35 who love their space but don’t necessarily own it. Launching exclusively on social media, ROOMS will live where its audience does, bringing a fresh, personality-driven approach to the homes media space.

ROOMS: disrupting the homes media landscape—one post at a time

With renters pouring time, creativity, and money into making their spaces feel like home, it’s clear that ownership isn’t a prerequisite for passion. This audience cares about personalisation, aesthetics, and self-expression just as much as homeowners do, yet traditional homes media has largely overlooked them. ROOMS is set to change that.

Created by Gen Z for Gen Z, ROOMS delivers entertaining, trend-led, and practical content tailored to the realities of renting. Emilie Mendham, editor of ROOMS,  commented: “We’re tapping into pop culture, social media trends, and the everyday realities of renting to create content that’s not just helpful, but actually entertaining.”

Follow ROOMS on TikTok @ROOMS.HQ and join the conversation