Future announces the return of The Beauty Show

The ultimate opportunity to showcase beauty brands in 2026

Future’s leading consumer-focused beauty experience, The Beauty Show, will return to London on 18-19 April, 2026. As one of the UK’s leading beauty events, The Beauty Show brings together top beauty brands, professionals and over 5,000 beauty and wellness enthusiasts.

The Beauty Show’s incredible debut in 2024 welcomed more than 4,000 beauty lovers and showcased top beauty brands like UKLASH, The Perfume Shop, and Urban Decay, as well as a line up of beauty industry experts including Caroline Hirons, Nadia Sawalha and Aimee Connolly.

The Beauty Show Evolution

For 2026, The Beauty Show is evolving to respond to the growing demand for a more holistic approach to beauty and self-care. Future is committed to championing a more integrated vision of beauty and wellness, bringing together expert knowledge and meaningful experiences that empower our passionate audiences to prioritise their wellbeing.

Philippa Newman, Event Director at Future, commented, “After a fantastic event in 2024, it’s clear that beauty lovers want a space where they can discover, try, and shop the best in the industry… we’re excited to create an event that not only celebrates beauty but also empowers people to feel their best inside and out.”

Be Part of The Beauty Show 2026

The Beauty Show is not just an event – it’s an experience. Attendees gain excusive access to a vibrant beauty shopping experience, live demonstrations, treatment areas, as well as expert talks. With an engaged wellness and beauty-loving audience, this is a chance for brands to build lasting connections and be part of a growing wellbeing movement.

For further information and opportunities to get involved, contact The Beauty Show team.