August 03, 2022

Future PLC announces Operation: Future Gives Back highlighting charity efforts around its global system

Global brand powerhouse Future PLC launches Operation: Future Gives Back, an initiative that explores charity efforts happening across its global network. The initiative is a part of the brand’s Our Future, Our Responsibility business pillar aiming to inspire global change. 

Hugo Drayton, Chair of The Future PLC Responsibility Committee says: “We’re seeking to improve in the areas of responsibility, transparency and education to deliver opportunities for generations to come.”

Operation: Future Gives Back highlights charity efforts happening in the United States, with Future PLC brand, Tom’s Hardware first.

Tom’s Hardware partnered with IncludingYou a year and a half ago after Editor-in-Chief Avram Piltch read a local NYC news article highlighting the charity’s work equipping students who need computers for virtual learning. The partnership sources donations of new and used PCs from OEMs, individuals and Future’s labs. Piltch and Daisy Hampton, founder of IncludingYou, recently met in-person at Future’s New York office to build a desktop PC. Afterwards, Tom’s Hardware donated several more computers to IncludingYou for students in need.

Zillah Byng-Thorne, CEO of Future PLC says: “Our portfolio of brands gives us the platform and opportunity to influence and inspire people and to encourage positive change. At Future, we understand the importance of fostering next generations of talent and that means ensuring children are equipped and prepared for the future.”

If you would like to donate a laptop or desktop computer to a student please click here to visit IncludingYou’s donation page.