Glossary

Statutory categories of personal information (as defined by the CCPA)

Statutory category Definition (categories may overlap) What we collect
Commercial Information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies Contact data

Identity data

Transaction data

Communications

Marketing data
Financial Information Bank account number, debit or credit card numbers Financial data
Geolocation Data Precise location (e.g. derived from GPS-enabled services) Location tracking information
Customer Records Information Name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, or other similar information. Some personal information included in this category may overlap with other categories Contact data

Identity data

Employment data

Educational data
Identifiers Real name, alias, postal address, unique personal identifier, customer number, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers Contact data

Identity data

Data about others
Inferences The derivation of information, data, assumptions, or conclusions from any other category of Personal Information to create a profile about a person reflecting the person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes May be derived from your: 

Device data

Online activity data
Internet or Network Information Browsing history, search history, and information regarding a person’s interaction with an Internet website, application, or advertisement Device data

Online activity data
Online Identifiers An online identifier or other persistent identifier that can be used to recognize a person, family or device, over time and across different services, including but not limited to, a device identifier; an Internet Protocol address; cookies, beacons, pixel tags, mobile ad identifiers, or similar technology; customer number, unique pseudonym, or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers (i.e. the identification of a person or a device to a degree of certainty of more probable than not) that can be used to identify a particular person or device Device data

Identity data